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®️ Proof of use | 🍺 Giga Beer by Tesla | 🎉 Is the Tupperware party over?
Changes to Wikitrademarks.org on Thursday 13th April 2023.
Changes to Wikitrademarks. Proof of Use feature added.
Good news for trademark applicants. You can now post your “proof of use” URL to Wikitrademarks.org. Head to your trademark application wiki page, search for the “Proof of use” section and click on “Click here to add a proof of use for [your trademark]”. All “proof of use” submissions will be vetted by our admins and subject to our approval.
Why do this? When you apply for a trademark, you are essentially claiming exclusive rights to use that mark in connection with certain goods or services. However, in order to obtain a trademark, you must demonstrate that you are actually using the mark in commerce. This is where a proof of use comes in.
A proof of use is a document that provides evidence that you have actually used the trademark in commerce in connection with the goods or services that you listed in your trademark application. This can include things like product packaging, advertising materials, or a website showing the mark being used in connection with the goods or services.
The reason why a proof of use is required is to prevent people from obtaining a trademark for a mark that they have no intention of using in commerce. It also helps to prevent "trademark squatting," where someone might try to register a trademark solely for the purpose of preventing others from using it.
By requiring a proof of use, the USPTO (United States Patent and Trademark Office) and other trademark offices around the world can ensure that trademarks are only granted to those who are actually using the mark in commerce. This helps to promote fair competition and protects the interests of both consumers and businesses.
Giga Bier by Tesla
Tesla has released a unique beer and a unique bottle to go with it. It’s retailing at 79 GBP in the UK (or around US $99) for three bottles.
It’s not Elon Musk’s first venture into brewing. Tesla released a tequila in 2020 based on a joke that Elon Musk made on twitter.
Relevant to the trademark world, if you look at the original applicant for Gigabeer you can “Starbase Brewing LLC”.
Starbase Brewing LLC is a craft brewery located in Miamisburg, Ohio. It was founded in 2017 by John and Maria "Masha" Trogden and opened to the public in 2018.
The brewery's name and theme are inspired by science fiction and space exploration, with the taproom featuring a futuristic design and space-themed decor. The brewery offers a variety of beers, including IPAs, stouts, porters, and sours, as well as non-alcoholic options like kombucha and soda. It would appear that Tesla has acquired the trademark from this company so that they can operate freely.
You can see the trademark applications here:
Giga Bier: https://wikitrademarks.org/applications/sn/97069214-giga-bier
Giga Beer: https://wikitrademarks.org/applications/sn/97069167-giga-beer
Is the Tupperware party over?
On April 10th 2023, there was a nearly 50% drop in Tupperware's stock value triggering fears that the company might be heading to bankruptcy.
Tupperware, famously, has a unique sales model in which independent consultants sell the products directly to consumers through home parties and other events. This approach helped the company build a loyal customer base and made Tupperware a household name in many parts of the world. The Covid pandemic, and related lockdowns, seems to have taken a toll on this business model. Rubbermaid, Pyrex and, aggressively, Lock & Lock have been eating into their market share. So is the Tupperware party really over? We’ve been tracking trademark applications from Dart Industries, the holder of Tupperware Brands, and see no slowdown in terms of trademark applications recently. We wish the company well.
Read more about Dart Industries and Tupperware on WikiTrademarks.org here: https://wikitrademarks.org/applications/by-owner/dart-industries-inc